Looking through fashion magazines in recent months, there is a particularly interesting phenomenon.
Luxury brands make themselves simple, casual and honest, while fast fashion brands are trying their best to create a high-class feeling. (For example, “VOGUE” Italian version July 2019 issue, “VOGUE” American version September issue cover blockbuster, △Lauren Manoogian 2019 autumn and winter alpaca blend shoulder bag, staud’s latest advertising blockbuster)
It turns out that the entire fashion industry began to pursue a style called “Wabi-sabi”.
Wabi-sabi comes from the Japanese Zen tea ceremony. It does not have a specific definition or explanation. It represents the incomplete, impermanent and incomplete beauty of things. The core is Moderate, humble, and at the same time aloof from the world.
The specific expression in the product is that it is pure natural, simple, but with texture.
Those luxury goods that were packaged too perfectly and gorgeously in the past will definitely be abandoned. Even if the design is simple, it must convey a real and simple feeling.
Hermes, once a symbol of “showing off wealth”, the latest season’s handbags no longer have so much sense of design and recognition, they are simply a simple big Tote. No one would be able to recognize the brand when carrying it on the street.
“Wabi-sabi” seems to make luxury goods more accessible to the people at first glance. In fact, if you think about it carefully, it turns out to be “luxury goods”. “The gameplay has been upgraded.
Modern people have more items, but the varieties are decreasing. Life becomes monotonous.
On the one hand, people are stimulated by material and crazily satisfy their desires by asking for more, defining their own value by having more.
On the other hand, people are beginning to wonder whether the spiritual realm will be broad enough if the standard of living has been improved?
The emptiness caused by buying, owning, consuming, and discarding in large quantities and the confusion about the future are intertwined and fill the heart.
Desires are easily satisfied, happiness will be reduced, and later it will become a kind of pain.
Environmentalism, vegetarianism and other low-desire trends are on the rise.
The people’s artistic literacy has reached a certain level, changing from pursuing brands and advocating Europe and America to being low-key, comfortable and self-aware.
Most people view the relationship between people and things no longer as a moment of satisfying desires, but as a long-term emotional connection, patient use and Really experiencing it is a process of enriching the heart.
In the past, you could show off your wealth by spending a little money and buying a logo, but this will no longer be feasible in the future.
As Pierpaolo and Axel said, if we want to appreciate and control “Wabi-sabi”, we need not only money, but also some more something intrinsic.
Perhaps with the development of technology and industry, luxurious and well-made things no longer separate the gap between people.
And slowly, those qualities and heritage that have been slowly developed due to education, time and other factors have become truly scarce luxuries.
I believe that future luxury goods will not scream “I am important” or need to become the focus. Items that are understated and unassuming can become symbols of luxury. They coexist easily with other things in their environment, yet are not without presence or quiet majesty.
The texture of the material will become crucial, because the difference between objects is no longer the LOGO, but whether it can impress users when directly touched and used. By.
From this point of view, insisting on environmentally friendly design with good materials is the right choice.
