Now the entire market environment is in a relatively cold state, and the foreign epidemic has not been brought under control. It is difficult for all textile bosses to make a living by relying solely on orders from the domestic trade market.
“The four-sided elastics that were popular some time ago are no longer available. Now the market is really deserted and there is nothing to sell.” A textile boss in Shengze area complained.
It is at this time that textile bosses must seize the customers in their hands, in order to keep Among the few customers, a textile boss actually did something detrimental to himself…
It doesn’t matter if he sells goods, the main reason is to keep his customers!
“We have a foreign trade customer who placed an order for 100,000 meters of stretch satin chiffon some time ago, mainly for Southeast Asia and Indonesia. Because the cost of gray fabric is relatively high, he The prices offered by foreign customers are also relatively low, and his current situation is that in order to keep customers, he does not hesitate to pay the price himself.” said a textile boss in Shengze area.
It is understood that the price of stretch satin chiffon gray fabric is less than 5 yuan/meter, and the price of finished product is about more than 8 yuan/meter. The export price of this customer is only 7.5 yuan/meter, of which the price is reversed. For 0.6 yuan/meter, the weaver did not suffer any loss. The trader paid 60,000 yuan for 100,000 meters.
Although the price of polyester yarn has once again been promoted recently, the price is not very low. The price of raw materials is high, and the production cost of the manufacturer is also high. Traders usually have to pay according to the quotation of the weaver. The customer has quoted a price, but the price has always been at a high level. You can’t refuse this “delivered” order. This will only lead to the loss of customers. The only way now is to offer a little less first, so as to stabilize the customers.
The epidemic situation abroad is serious, and stabilizing guests is the key
The epidemic situation in overseas regions has always been in a relatively unstable form. Some time ago, there was a case in Southeast Asia Due to the seriousness of the epidemic, a local textile market in Vietnam was closed, and 2 million meters of CEY orders were urgently suspended. Textile owners suffered serious losses.
In recent years, the textile market has been worse year by year, and the demand in the domestic trade market has become smaller and smaller. The bosses rely on foreign trade to make a living. Last year, due to the impact of the epidemic, the entire foreign trade market was in a state of stagnation for a long time. At the beginning of this year, we thought the epidemic was under control, but things are unpredictable. The virus is more terrifying than people imagined. , many countries have not fully opened up yet, which is undoubtedly a heavy blow to domestic textile people who thought the market would improve.
So under such circumstances, many textile bosses would rather suffer some losses themselves to keep customers. After all, as long as there are customers, orders will be placed, leaving green mountains and not afraid of running out of materials. burn!
However, even though this is said, there are still risks in reverse pasting after all…
There are risks in reverse pasting, textile bosses, please be careful!
Repurchase can indeed retain customers, but according to the current market situation, it is still unknown when the next order will be placed. Demand is declining, orders are gradually decreasing, and now it is a loss for retaining customers. , maybe no order will be placed next time.
Secondly, customers have tasted the sweetness of low prices once. If the product price is still high in the future, It is at a high position, but customers still demand to buy at a low price. Will the textile boss still be able to accept the losses caused by his own discount?
Finally, customers must choose more than one product each time. If they choose other products next time, the price will be even lower. If the textile boss does not accept it, customers will naturally choose other merchants. .
So, underselling is not the best choice to retain customers. In order to ensure that they can make money in the future, textile bosses should clearly indicate the cost of the product to customers. The rare underselling is understandable, but it will suffer a loss. Can only eat once.
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