In the past few days, I think everyone’s mobile phones have begun to receive discount messages from some stores frequently. Yes, Tmall 618 activities have started one after another!
On June 1, Tmall’s “618” had a good start in the first hour. Just 46 seconds after 0 o’clock, Tmall clothing sales exceeded 1 billion, and 7 minutes after sales started, sales exceeded 1 billion, a year-on-year increase of 40%. Tmall said that as the biggest growth opportunity in the first half of the year, Tmall’s “618” brought a powerful explosion to the brand. Judging from the above data, the purchasing power of consumers is still very strong. Compared with previous years, this year’s 618 event has extended the promotion time and has more diverse gameplay (the editor has been invited by many people to fold cats) .
So, in the face of this fierce trend of Tmall clothing, what textile and clothing trends can we glean from it?
Outdoor brand sports fabrics are very popular
Nike, the leading sports and outdoor brand, exceeded 100 million in sales in just 4 minutes. This shows that people are paying more and more attention to sports and health. Wujiang Chenlong Xinsheng Textile Co., Ltd. specializes in various types of cold-proof clothing fabrics, functional fabrics, and ultra-fine denier high-density outdoor sports fabrics. It is the “hidden champion” of domestic ultra-fine and high-density outdoor fabrics. Manager Xu of the company said, ” Last year, our company had more than 26 million meters of orders for various fabrics, and our orders so far this year are also very prosperous. Our products have been developed after a long period of research and development, especially this cotton-feel elastic yarn-dyed fabric, which has been well received by European and American customers. unanimously recognized.”
For textile companies, this is an opportunity and a challenge. In the future, sports fabrics may become the mainstream of the market!
Recently, the textile market has shown a coolness that is different from the weather. Factories are selling goods at low prices due to high inventory. The market has gradually entered the “no order” mode, but no matter how bad the market is, there are still businesses that are doing well. As the saying goes, “there are only bad companies, not bad industries.” The editor recently visited the market and heard a cloth boss mention: “This year’s market environment is not good, but our company’s orders have not been affected at all. Our customers are some brands, such as Zara, Hm, Adidas, Nike etc., the volume of their orders has always been stable. Brand owners pay more attention to the quality, functionality, and added value of products.” To win the favor of brand owners, companies can only continue to innovate and improve, and make high-end, high-quality products. Fabric is the way to go.
“Private customization” has become a trend, and consumers pay more attention to meeting personalized needs
Many garment factories have reported that nowadays orders are rarely duplicated. The reason is probably because today’s consumers, especially women, do not like to wear the same style of clothes and prefer original designs. Personalized order. There is a saying that goes well, it is not scary to wear matching clothes. Whoever is ugly will be embarrassed. This can be seen from this clothing pre-sale. Many original designs have been welcomed by consumers.
For textile and clothing companies, the key is to be able to truly meet personalized needs. Therefore, many companies are now beginning to transform. The business is made to order. Implement a “small batch, multi-variety” production model. For example, Nike’s customers will ask for the company name to be embroidered on the surface of sports shoes, and the factory must complete personalized small batch production based on customer needs; however, between personalized customization and mass production There are inevitable contradictions between large-scale production, and customized production means high costs and long cycles. “The road is tortuous, but the future is bright!” Personalized customized routes will definitely be a major trend.
Afterword
Competition in the textile and apparel industry will become more severe in the future. As consumers’ requirements for product quality increase and their sense of brand identity increases, Increase, domestic textile and garment enterprises must strengthen the quality of their products and find their own way!
618 is coming soon. Textile people, you can put aside your worries for the time being and start shopping!
</o:p
