Not long ago, when the editor was chatting with the cloth boss, I learned that this year many clothing customers are looking for functional fabrics with post-finishing, and want to use post-finishing extensions to package the fabric into a unique new fabric. To attract buyers. Recently, the hot stamping and silvering process has become popular in the finishing industry. It is popular because it can bring different visual effects to people. However, ordinary hot stamping and silver hot stamping have long been outdated. Now many new varieties have been developed and become popular.
01“Symphony Pearlescent” shines
One The bronzing fabric called Symphony Pearlescent has been particularly popular recently and has been snapped up by many traders. According to an old company that specializes in hot stamping and silver foil processing, eight customers came to do this magic pearlescent film hot stamping in one day, and they were all eager to get the goods. The bosses even went to the factory in person to wait for the shipment in the middle of the night. , extremely anxious! Our factory is also working overtime every day to produce, it is really too busy!
02何 For “phantom pearlescent light”?
The popularity of this colorful pearl can be seen! So what kind of fabric is it? The editor will introduce it in detail below. At present, most of the fabrics on the market use 300T pongee or 310T nylon as the base fabric, and the colorful pearlescent film is attached to the cloth surface through the hot stamping process. The cloth surface has a pearlescent phantom feel, which is what we often call the “blingbling” effect. This fabric can be used to produce autumn and winter cotton coats and down jackets, but in the recent clothing market, it is mostly used to make children’s jackets, and the colorful effect is more suitable for children.
Not only the fantasy pearlescent series is sought after, but also the fantasy landscape series, fantasy starry sky series, heat storage and warmth series, candy paper series, etc. , many new products have come out, adding a touch of color to the textile market.
03Traditional hot stamping and silver foiling have been eclipsed
Often we only see the surface of things, just like many people see the recent hot stamping The industry is booming, but those hot stamping manufacturers with average market prices have been ignored, as well as the profits of the industry. In fact, the overall market situation of the hot stamping industry this year is also average. Some traditional processing factories have insufficient orders and are waiting for customers to place orders every day, barely making ends meet. Especially when processing market orders, customers push prices hard and profits are squeezed. It is understood that this year, the hot stamping processing fee for market orders has dropped by 20%, and the processing fee for orders has barely remained unchanged, but the profit is only 10%, or even lower.
According to the editor’s research and interviews, the cost of hot stamping processing fees is mainly film. One meter of cloth requires one meter of film to be laminated, which accounts for 10% of the cost. 45%. In addition, glue is required for bonding, which accounts for 15% of the cost, while labor, electricity, and rent are about 30%, and the remaining other costs account for 10%. This year, all costs have increased, so the pressure is high. Without stable order volume, it will be difficult to withstand the pressure.
04How far can the niche industry of hot stamping and silver foil go?
Such a hot stamping fabric makes textile people envious, and it will also attract many textile people who are eager to try it. At present, the number of hot stamping factories in Shengze has increased from 20 to 30 to 50, and the number is still rising. Will a niche industry reach saturation due to the trend of gradual expansion in the future? The editor’s answer is no. There is still a certain market for hot stamping. After all, this process can create more different effects through different films, which caters to the current trend of pursuing novelty and uniqueness.
As the boss of a hot stamping processing factory said: “Bright clothing is currently popular in the world. This only has bright PU through coating. There are three processes: release paper and hot stamping, but only hot stamping can achieve a variety of patterns and colorful effects. And bright clothing will continue to be popular in the market, so there will still be a market next year, and we have been On the road of continuous development, I am very confident about the future.”
Editor’s Note
The above judgment on the future development of hot stamping and silver foil is only The editor’s personal opinion is that I believe Boss Bu will have his own opinions. No matter what the future holds, what I want to say is that the hot stamping industry is actually a microcosm of the entire textile market, with potential room for growth. Only through continuous innovation can enterprises win more orders and tap unlimited potential.
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