As the end of the year approaches, the textile market this year is unlikely to change much. The off-season is basically the main theme of the whole year. Of course, when this situation occurs, in the final analysis, demand has changed. With the rise of young consumer groups, fashion concepts have become popular. Clothing with “single varieties and huge quantities” is no longer popular among consumers, while “personalized, customized and unique” clothing has begun to become the mainstream of the terminal clothing market.
If clothing styles are to be distinctive, innovation in fabrics is indispensable. Weaving and dyeing factories have always been the main battlefield for fabric R&D and innovation. However, as market requirements increase, they are no longer able to meet the requirements for changes in fabric style, quality improvement, and function extension. At this time, various finishing factories sprung up like mushrooms after a rain. They not only changed the characteristics of fabrics, but also affected the fashion trends of clothing. Among them, there is one type, which is small in scale and has great potential. It is still growing in the off-season. It is a hot stamping and silver hot stamping factory.
The scale of the hot stamping enterprise is small, but the potential is not small
The hot stamping and silvering process is somewhat similar to composite , a special film needs to be transferred to the surface of the fabric through heat transfer to form a special metallic effect. It is often used on autumn and winter cotton clothing and down jackets.
At present, the scale of hot stamping in the Shengze area is not large. The overall number is about 50, and the number of hot stamping machines owned by each factory is not too many. Generally, there are 2-3 machines and more. There are only 5-6 units. And most companies are integrated with industry and trade, engaging in OEM processing and also directly taking orders for production. Although the overall number of hot stamping factories is not large now, it has grown rapidly compared to the 20 or 30 factories in previous years.
The increase in the number of factories is actually a manifestation of the increase in the number of orders in the hot stamping market. According to the person in charge of a hot stamping company, there was only one hot stamping machine in their factory in the past few years, and it was usually turned on once every few days, or stopped in the morning and turned on in the afternoon. Generally speaking, it was basically impossible to see full production. But now the number of machines in their factory has increased to 2, and they are basically producing 24 hours a day.
Although the textile off-season has an impact, it is difficult to stop the growth
The textile market is not good this year, and hot stamping companies want to It is impossible to be alone. According to feedback from the interviewed companies, the annual hot stamping processing order volume has declined year-on-year, with a decrease of about 20%-30%. The decrease in orders has also had an impact on profits. Processing fees cannot be raised as costs rise, but have declined. The current profit is basically around 10%. In fact, the market decline encountered by hot stamping companies is completely incomparable with other links in the textile industry chain. It is normal for weaving companies to have inventories of hundreds of thousands or millions of meters. Printing and dyeing factories are also constantly tortured by the operating rate. If they can maintain 70% to 80% of the production capacity, they can burn incense, but they are afraid that it will hover around 50% to 60% from time to time. Coating factories that are also post-finishing companies are having an even more difficult time. Not only are their production capacities affected by environmental protection policies, but their profits have also been cut in half, from 1 cent per meter in previous years to about 5 cents per meter now.
However, in the off-season, there are still companies in the hot stamping industry whose order volume is rising against the trend. Mr. Wang, the head of a young hot stamping company in Shengze area, told us that their hot stamping order volume has increased by 30%-40% year-on-year, and their processing fees have also increased by about 0.3 yuan/meter year-on-year. The reason why they can maintain growth is mainly due to their increasing investment in production quality and business trade. The quality of hot stamping has been improved, the style is richer, and it is more recognized by the market.
Orders are getting stronger near the end of the year, and the market is promising next year
Although the market for hot stamping this year is Slightly worse than previous years, but it suddenly gained strength near the end of the year. Many hot stamping companies have reported that the orders they are currently working on will not be a big problem until the end of the year. The person in charge of an old professional hot stamping company in Shengze told us that they have been having a lot of orders for hot stamping products recently, and the main requirement is fast shipping. At present, it is normal for each color to be several thousand meters long, and there are many good ones that are over 10,000 meters long. Mr. Wang, the person in charge of Feimeng Textile Company in Shengze, has a similar experience. After years of development, Feimeng Factory already has hot stamping, creasing and digital printing processing workshops. Recently, the most orders in the factory are for hot stamping. The orders placed every day are about 30,000 meters. Even if all the machines are turned on 24 hours a day, it is difficult to guarantee timely production. For this reason, he specially sends many orders to familiar hot stamping factories for processing. According to Mr. Wang, this is the first time in many years that they have needed to outsource processing.
In addition, a pearlescent illusion film series has suddenly become a hot seller recently, igniting the enthusiasm of various hot stamping factories almost at the same time. According to interviews, the daily shipment volume of just a few hot stamping factories is 30,000 to 50,000 meters. There are a lot of related proofing and setting out, and customers from Zhejiang and Guangdong are coming to discuss future cooperation. It is expected that related orders will be placed one after another next year.
As a niche finishing method, bronzing is small in scale, but it conforms to the development trend of clothing and performs well even in the off-season of textiles. Especially near the end of the year, represented by the pearlescent phantom series, the hot stamping market has been brought to a new level, with orders of tens of thousands of meters continuing to be placed. It not only highlights the importance of hot stamping technology, but also defines next year’s fashion trends. In addition, during the visit, many business leaders reported that they have plans to add hot stamping machines next year. Niche finishing companies represented by bronzing may find a different place in the future textile market. </p
