On December 6, the “Path of Innovation & Exploration” and the 2021 Keqiao Preferred Brand Service Plan Award Ceremony were held in Chinatex CBD. The new pattern of Keqiao fabric branding was reviewed and summarized, and new developments in the next stage were explored and looked forward to. At the event site, relevant leaders of the China Textile City Construction Management Committee, relevant persons in charge of the POP trend and boundary-setting fashion industry innovation service complex, as well as representatives of award-winning enterprises such as “Yisha Technology”, “Zhongduo Holdings” and “Donjin New Materials”, and industry experts , chamber of commerce representatives and others participated.
This event is hosted by the China Textile City Construction Management Committee of Keqiao District, Shaoxing City, China Textile City Creative Industry Service Center, and Shanghai Boundary Business Information Undertaken by Consulting Co., Ltd. Three awards were awarded at the event: “Brand with the Most Growth Potential”, “Brand with the Most Innovative Product Power”, and “Brand with the Most Market Influence”. Five companies including “Jinsheng Textile” signed on-site contracts with the POP trend to become trend co-creation partners.
The “Keqiao Preferred” brand service plan was launched in May this year, giving Keqiao regional brands new connotations of “fashion, technology, green, and quality” , launched a series of services focusing on improving Keqiao Textile’s “design power, fashion power, marketing power, and brand power”, which were well received by enterprises.
“When you have good fabrics and good research and development, you actually need some caliber and channels to promote these fabrics. I think ‘Keqiao Preferred’ It is a relatively good opportunity for enterprises to speak out and build brand strength.” Sun Lei, general manager of Zhejiang Yisha Textile Technology Co., Ltd., feels that he has benefited a lot from this service plan.
The “Keqiao Preferred” brand service plan has also made more companies feel the heavy burden on their shoulders. They are willing to serve as industry pioneers and contribute to the overall image of Keqiao textile industry. The promotion charges forward. “I hope that through the efforts of our group of people, Keqiao’s fabrics will have a better and more beautiful image in the entire global market.” Fu Jiance, general manager of Shaoxing Keqiao Dade Textile Co., Ltd., who joined the textile industry after a major, said about the industry Passionate.
After half a year of intensive service, the “Keqiao Preferred” brand service plan has achieved fruitful results. 20 companies completed 24 marketing plans and 120 sample clothes; the Canton Fair catwalk attracted more than 300 professional visitors; more than 1,000 buyers were contacted at the CIIE, Guangdong Fashion Week, and Shanghai Exhibition, resulting in more than 200 sets of color card samples. ; 20 companies broadcast live for 4 consecutive days, attracting a total of 54,400 viewers and generating more than 300 color card samples; at the opening event of the 10th Keqiao Fashion Week, Keqiao’s selected products were released through a boutique show created by designers It shows the new image of Keqiao Textile.
It is understood that the “Keqiao Best” brand service plan will continue to set sail as part of the public brand construction of Keqiao Textiles region. “‘Keqiao Selection’ is a ‘golden business card’ for our Keqiao fabrics. While keeping this original intention unchanged, I want to empower through data and technology, and conduct more in-depth joint creation with enterprises. Thus, the brand can be upgraded again.” Zhang Wei, vice president of POP Trend and co-founder of the Shijie Fashion Industry Innovation Service Complex, told reporters.
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