More than half a month has passed since the excitement of Double Eleven, but apart from empty wallets, the most painful thing that Double Eleven has brought to workers is that their clothes are even more outrageous than in previous years! Good guy, the 45 days of pre-sale is no longer enough for the store to produce, so we will just ask you to wait until next year. I bought something in autumn as a base layer and it will be delivered to you in winter. The store said: You can wear it next year. Who wouldn’t be heart-broken after purchasing and finding out that the delivery will be until next year?
The seller tested the market but the buyer was scared!
In fact, merchants generally engage in pre-sales for several reasons. The first reason is that the current development trend has led to e-commerce companies often making samples to test the market when selling clothes instead of selling ready-made clothes like physical stores. Today, Taobao, Pinduoduo, and Douyin all use live broadcasting. When bringing goods, merchants will let models try them on and answer questions. They will first produce a batch of ready-made goods on a small scale and put them on the market. They will then consider whether to increase the scale of production based on sales feedback. They may also adjust their production based on pre-sales. , for example, make more sizes and colors that sell well, and make less of those that sell well to reduce subsequent inventory pressure. In the past, everyone seemed to be in an acceptable state for this pre-sale. This is because previous pre-sales did not have such an exaggerated wait this year. Although the construction period of some customized products is stated to be several months, it is still scary to see the elusive pre-sale delivery period after placing the order.
The market is in a difficult situation and it is difficult to “survive”
The second reason is the merchant’s own strategy. In order to seize the market, it is difficult to do foreign trade this year, but there are only so many customers in the domestic market, and the homogeneity of clothing is very serious. In order to attract customers, merchants must not only be attractive in style. , and for the sake of their own financial pressure, of course they will choose pre-sales to lock in their customers.
Clothing is an end product, and if it is struggling this year, then tracing it back to its upstream certainly will not be “immune” either. The third reason is that the cost pressure on manufacturers has increased this year, and the constraints on raw materials and production capacity have become severe. In the past, polyester filament was affected by cost, external factors and supply and demand. The price, production and sales were “rocketing” for a while, and “dive” for a while. From the current point of view, the price of polyester filament will fall along with the drop in cost in the short term, but polyester filament prices will fall in the short term. Silk has lost its early high profits and its profits have been greatly compressed. Today, some polyester yarn manufacturers have slightly raised the price of polyester yarn by 50-200 yuan. According to the data monitoring of Silkdu.com, the current profits of conventional polyester yarn are: 150D FDY is 95 yuan/ton; 150D POY is 375 yuan/ton; 150D DTY profit is 345 yuan/ton, which is in line with the previous daily skyrocketing profits. It can be said that everything is going up and down. The “bottom buying” replenishment the day before yesterday has stimulated a wave of production and sales, and polyester filament manufacturers are expected to reduce production in the later period. After that, the price of polyester filament may be maintained or increased.
Gas and electricity restrictions are still continuing, and pre-sales are far away!
So, if you don’t have a big heart, you really can’t do textiles. The Double Eleven order happens to be during the period when raw materials fluctuate. Everyone produces with high-cost raw materials, and sometimes there is a situation of tension in gray fabrics. What fabrics are required are not available and have to wait. Sometimes the fabric that was there one second is empty the next second. Not to mention buying good fabrics, divide them in order. If you can’t get them, see you in the next vat.
Half of the winter clothes currently pre-sold online come from Zhejiang. For clothing manufacturers, it is difficult to ship Double Eleven clothes as soon as possible, which can be said to be extremely painful. The reduction in production capacity has led to a slower pace of shipments and rising costs. Feedback to merchants, for reasons such as profit, it is obvious that the pre-sale line can only be stretched longer and longer. At present, some areas in Zhejiang are still restricting gas and electricity, and electricity prices are also soaring. On November 20, the Power Control Office of Qianqing Street, Shaoxing, imposed mandatory shutdowns on three companies with the highest daily over-voltage rates. In addition, 56 companies in Shaoxing chose to limit gas by 15% daily, and 70 companies chose the “seven days off and one day off” gas restriction method.
Textile people’s difficulties continue. As the pre-sale line is extended, the return rate will also increase, and sellers are unwilling to turn funds into inventory. This year is also a difficult year for textile people. The terminal business is not easy to do, and the impact will also be on the entire industry chain. However, my country’s textile and clothing export tariffs will be further reduced next year, which is still very promising for textile people.
</p
