The market situation in April is as gloomy and rainy as the current weather. It is rare to find a hot-selling product, and it is only a short-term hot-selling product. The situation this year is very special. After the epidemic, demand has not returned to normal levels. Coupled with the skyrocketing raw materials after the new year, the price increase of various gray fabrics has disrupted the original rhythm.
Many fabrics have been queued up for price increases and prices have gradually dropped since the Chinese New Year, until they are sold at a loss and no one cares about them! This phenomenon seems to be very common nowadays.
It was 3 yuan/meter a year ago, but now it is selling for 2 yuan at a low price
“Fake sticky silk elastic velvet will sell very well when construction starts after the new year “The price of gray fabrics was once as high as 3.5 yuan/meter. We sold a lot of inventory at that time, but later the production was no longer good, and the production cost was still very high. The cost price was about 2.6 yuan/meter.” A person from Shengze area The textile boss said.
This piece of fake sticky silk elastic velvet is actually a composite silk flower velvet, which is the most popular type of imitation silk. For a common fabric, when production first started, except for a few varieties that were not very popular, the rest of the varieties were unexpectedly hot-selling. Everyone knows the reason for this. Most of the time, it was because traders were stocking up on goods and the real demand was still different. of.
“The current price of this fabric in the market is generally 2 yuan/meter, but no one wants it. During the epidemic last year, the price was not that low, and it was sold for 3 yuan/meter. “said the textile boss.
Although this year’s market is not as good as expected, it will not be like last year’s epidemic. Selling at a loss, the reason may only be clear to the textile boss himself…
The illusion of hot sales makes the textile boss blindly confident
As above It was also mentioned that why the market was so good when the construction started that some manufacturers even had production and sales as high as 300%. It was entirely because of the orders from the previous year and the traders. Under such a good market, the only thing the textile bosses could do was to increase production. Full power production.
“When we first started work, a lot of inventory was cleared. It was originally two months of inventory, but it was cleared at that time. It only lasts about a month, and then many workers did not go home for the New Year due to the epidemic. Recruiting workers is basically not a problem this year. Production will be put into production as soon as it starts, and the operating rate can be as high as 90%.” A textile boss in Shengze area said.
The price of gray cloth did not rise all at once in the early stage, but as long as the textile boss waited and sold it, he could immediately buy a lot more money than before, which also increased the amount of inventory. The first batch of gray fabrics produced with cheap raw materials must have made money, but the hot sales did not last long. The market began to decline in March, and the later batch of gray fabrics produced with the most expensive raw materials may have become popular now. If there is no inventory, the textile bosses may still lose money after such rounding.
, the only option is to sell the high-cost inventory at a low price and turn around to produce the hot-selling varieties during this period.
In general, the current market situation is not satisfactory. The hot sales of many varieties are only temporary. The price of 100D four-sided bullets that was a hot seller in the past dropped by 1 yuan/ rice, there are fake viscose elastic velvets that are lower than the cost and no one cares about it. Now the market situation is unpredictable. I have asked some textile bosses before whether they are producing from inventory or orders. Many textile bosses said that they are in production. Inventory, I would like to remind all bosses to be cautious in producing inventory before the best-selling items are clear!
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