Since the outbreak of COVID-19, it has had a lot of impact on the operations of many companies. Recently, the editor saw a hot topic on the Internet about companies having operational difficulties and wanting to fire employees. On the premise that employees cannot be laid off, some netizens directly suggested that the company transform.
In fact, there are some in the textile industry Enterprises are facing operational difficulties. After finally ushering in a wave of resumption of work across the country, the new coronavirus outbreak began to occur around the world. Boss Bu encountered another bumpy road in accepting orders, especially for foreign trade companies.
At present, Japan, South Korea, Italy, Iran and other countries are the most severely affected by the epidemic. These regions and our country are the main import and export places for textile trade. It is understood that many orders have been canceled due to the epidemic recently, especially for foreign trade companies.
The person in charge of a foreign trade company complained: “Recently, we have indeed encountered customers canceling orders, which has a great impact on our company. And it has a big impact. Some customers are waiting and watching and receiving few orders.”
The above phenomenon exists a lot in the textile industry. For this reason, some distribution bosses are deeply troubled and are thinking about the future of the company. . At present, masks have become a hot commodity around the world, but Boss Bu can’t just turn all his factories into mask factories, right? Boss Youbu expressed his intention to change the business direction of the company from foreign trade to domestic trade. So, can this transformation path adapt to the current textile industry?
It is feasible to switch from domestic trade to domestic trade in the short term
01
In recent years The domestic trade market is better than the foreign trade market
In the short term, it is not a bad idea to switch from foreign trade to domestic trade. According to a recent data released by the Ministry of Industry and Information Technology, in November 2019, there were 13,760 enterprises above designated size in the garment industry, with a cumulative operating income of 1.0777 billion yuan. Such data is enough to show that there is a huge market for domestic trade that needs to be explored. In addition, as Sino-US trade relations remain at a stalemate, the market conditions in recent years have shown that domestic trade is better than foreign trade, so the domestic trade market does have greater potential.
02
Foreign trade companies’ products have advantages in the domestic market
Foreign trade companies turn to domestic trade There are certain advantages in products. Most domestic clothing trends come from abroad, and foreign clothing companies tend to have more fashionable products and cater to trends. Compared with domestic trade companies, the products have certain competitive advantages. At present, many new generation consumers have shifted from a single consumption demand for food and clothing to cover their bodies and avoid the cold, to a personalized demand that takes into account both fashion and culture. Moreover, the iteration speed of this demand is far faster than Once upon a time. Therefore, foreign trade companies may be able to open up a whole new world by switching to domestic trade sales.
Transferring foreign trade to domestic trade is not a long-term solution
01
Foreign Textiles The industry is in the ascendant and needs to be developed
In the long run, switching from foreign trade to domestic trade is only a temporary expedient, not a long-term solution. First of all, the epidemic is temporary. Although we cannot predict when it will end, it will eventually dissipate. When the epidemic is over and spring blossoms, textile foreign trade will also pick up. The textile industry in many foreign countries is in the ascendant. When the world defeats the virus, the reborn textile market will usher in a good opportunity for exports!
02
Intensified competition in the domestic market
Bu, who came up with the idea of converting foreign trade to domestic trade There are many bosses. If everyone turns their sales direction to foreign trade, it will increase pressure on the domestic trade market. The gray fabric weaving fabric market is already saturated, and the relationship between supply and demand is unbalanced. The supply is far greater than the demand, which has led to a number of companies being eliminated or forced to transform. If some foreign trade companies also switch to domestic trade, it may be difficult to get even half of the pie!
Concerning the difficulty that foreign trade companies currently face in receiving orders, the editor gives the following suggestions for Boss Bu’s reference.
Enterprise response suggestions
1
Stick to your position and cannot easily give up the foreign trade customers accumulated over the years. Even if the customer cancels the order and there are no orders available, we should treat the customer as if we were in love for the first time. Developing customers is not easy, and maintaining customers is even harder! After the epidemic is over, your every move will be in the eyes of your customers, and you may gain even more!
2
While sticking to its original position, it can appropriately develop domestic trade customers and achieve both development and maintenance! In this way, the business can continue to operate and will not be unsustainable due to lack of orders.
3
Although cases of COVID-19 have spread to more than 50 countries around the world, there are not many large-scale outbreaks.This can shift the focus of foreign trade sales to areas with less or no epidemic, and at the same time expand the company’s original trade scope.
4
Increase the added value of the company’s own products and improve product quality. Only by improving our own products and making them the best, whether it is foreign trade or domestic trade, we will have a place and will not be eliminated by the market.
Under the epidemic, companies will inevitably have some impact. Boss Bu does not need to panic and make his own products well so as not to Adaptable to changes. As for whether the company needs to switch from foreign trade to domestic trade, I hope Boss Bu will consider it carefully. The above is only the editor’s personal opinion!
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