The Spring Festival is just a few days away. During this period of time before the year, for most textile workers, in addition to asking for payment, another The most important thing is to take advantage of this traditional festival to visit customers to protect and consolidate them. But everyone who does business knows that whether you can retain customers ultimately depends on the quality of your products. In other words, the quality of fabrics directly affects the retention of customers.
Quality assurance, new customers under single frequency
It is very common in the market to attract customers to place more orders because of the good quality of the products. And not only orders, but also may attract more new customers.
A textile trader in Wujiang area is deeply trusted by customers because of its guaranteed quality. When they first started doing foreign trade orders five or six years ago, they only had one customer from Bangladesh, and this customer was introduced by someone else. But in the process of cooperating with this customer, they let the customer experience the guarantee of quality and service.
Soon after, this foreign trade customer began to introduce other customers to him, because these textile foreign trade customers have their own circles in China, so they have very precise customer resources. One of the newly introduced Indian customers already had several suppliers in the Wujiang area, but he was still prepared to give them a chance after being recommended by an acquaintance. At the end of 2018, an order for 300,000 meters of dobby fabric was placed at once. In the end, all these fabrics passed the inspection and were shipped smoothly.
Subsequently, this customer continued to place orders, and at the end of 2019, he placed an order for more than 700,000 meters of printed and dyed four-sided elastic. It is because they insist on quality and stability that customers gradually trust them and eventually get orders.
There are endless cases of fabric quality attracting loyal customers. However, in the textile market, quality is not the only criterion. Sometimes, because your quality is too good, there will be Strange circumstances of customer churn.
The quality is excellent, but customers choose to flee
No Some fabric traders insist on quality first in the production and operation process, but they often do not have as many customers and orders as those traders who “cut corners”. Because although some customers value fabric quality, they value price more. “You get what you pay for.” Naturally, products with good quality will not be cheap. Faced with higher prices, many customers choose to retreat and turn to suppliers with cheaper prices.
There is a textile company in the Shengze market that did have many stable customers in the past few years because of the guaranteed quality of its fabric products. However, in the past two years, it has It was found that the order volume of many customers dropped significantly, and some even stopped placing orders. In the end, through communication with customers, it was discovered that many orders had actually been transferred to some cheaper places for production, and the finished fabric quotations in those places were even lower than those in Shengze.
On the one hand, the price of gray fabrics is cheap, on the other hand, the cost of printing and dyeing varies greatly. Taking chiffon as an example, the dyeing fee in Shengze area is about 2.3 yuan/meter, while some In low-price areas, it can even be produced at around 1 yuan/meter. In the final analysis, the production materials and production processes have been reduced, resulting in low prices. With low prices, we can naturally attract many customers who are interested in the price.
The quality is poor Instead, they are harvesting customers through low prices, which seems to have the meaning of “bad money eliminates good money”. However, in fact, low prices and low quality are not always popular. Customers have withheld payment for goods and re-produced because of quality problems. It has also happened many times. Adhering to quality first may not necessarily lead to customers and orders every time, but ignoring quality issues will result in greater losses in the long run even if gains are made in the short term.
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