Environmental problems have become an issue that modern people cannot ignore. They are becoming increasingly serious and the improvement process is full of difficulties.
According to statistics, 1/4 of the world’s people die from environmental problems every year, about 12.6 million people! The clothing and textile industry is the second most polluting industry in the world, second only to the oil industry! When the clothing industry is in recession, environmental pollution problems are even more severe. Data shows that since 2013, HM has burned an average of 12 tons of unsaleable clothes every year, of which nearly 30,000 tons of clothes are thrown into the garbage before their labels are removed. fire. And this is just the tip of the iceberg, there are more data that have not been counted or exposed.
Environmental issues have been deeply rooted in the hearts of the people. In addition, the current main consumers are those born in the 80s and 90s. Consumption concepts are changing, the problem of over-consumption is improving, and consumers pay more attention to the environmental protection of fabrics. . Adidas and Nike have always been leaders in the footwear industry. They have always been at the top by seizing trends and consumer demand.
In April, Adidas once again seized on the 100% recycling trend , launching the first 100% recyclable high-performance jogging shoe – FUTURECRAFT.LOOP. The FUTURECRAFT.LOOP project aims to solve the problem of plastic waste and implement a “closed-loop” or circular manufacturing model so that raw materials can be reused. Not only can it be repurposed into a water bottle or tote bag, but it can also create another pair of high-performance running shoes. Although the product has not yet been officially released for sale, Adidas holding high the banner of “environmental protection and renewable” has undoubtedly set a new label for the company, and the market response has been enthusiastic.
The footwear industry only knows how to combine innovation and environmental protection, then textile How about the industry?
Since March this year, the textile market has been in a deserted state, with gray fabric inventory rising and profits shrinking. According to statistics, the current gray fabric inventory in Shengze area is around 40 days, ranking first High level in the past six months. The rising inventory has caused headaches for textile bosses. However, some textile bosses said that the market situation itself is three years better than three years later. This is just a process of market adjustment. The key is to make good products.
Green lifestyle is now gradually recognized by consumers, and recycled environmentally friendly polyester It is the future development direction of the textile industry. Dozens of international brands such as NIKE, ADIDAS, and ZARA have promised to use a large amount of recycled polyester after 2020. Wujiang Jiali High Fiber has seized the market trend and launched an environmentally friendly series of polyester this year and successfully passed the GRS certification. Among them, the raw materials of the environmentally friendly SORONA series are partly derived from recyclable plant raw materials. This fiber has a comfortable feel and good antistatic properties. It has been exported to Japan, South Korea, Turkey and other countries, and has won unanimous praise from customers.
(Jiali High Fiber’s recycled FDH)
Raw material supplier In pioneering and innovating, fabric manufacturers are naturally not to be left behind!
Wujiang Hengxin Weaving also launched an environmentally friendly imitation acetate fabric this year. The fabric is made from acetic acid and cellulose through an esterification reaction. It has a bright appearance and a touch-sensitive feel. Its smoothness, luster and performance are close to those of mulberry silk. It has attracted cooperation from many well-known brands such as Yichun and Heilan Home.
The boss of Shengze Yi, who makes anti-static cloth, also said that although the market is not good this year, his company’s sales are still relatively stable, staying at 5 million per month. In addition to controlling the quality of their products, they also focus on developing new environmentally friendly fabrics. The most representative ones are 100D/210T and other series of fabrics. The fabrics not only have a fashionable and beautiful appearance, but more importantly are comfortable, environmentally friendly, and have good functionality and promotion value. This series of fabrics includes almost all the characteristics of high-quality fabrics: natural and environmentally friendly, soft and comfortable, breathable and antibacterial, elegant and gorgeous. The cloth surface has different styles, various organizations and various jacquard effects. This series of fabrics has been shortlisted for the China Fashion Fabric Award of the China Textile Industry Association for five consecutive years.
It can be seen that the market situation has been in a state of fog. Enterprises can still maintain steady growth by grasping consumer psychology, fashion trends and environmental protection trends. After all, “clothing” is always ranked first. The demand for clothing will not weaken due to high inventory. Enterprises will only be driven by lack of supply. creative and eliminated by consumers.
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