Without further ado, let’s first look at a little “horror” comic that fits the occasion:
(The picture comes from the video screenshot of Douyin user “Good Morning Dandan”)
Double Eleven is like a strong wind,
wiping away all the money in your and my pockets in an instant,
I just want to ask you all at this moment,
How are your hands?
……
As long as the hands are still there, the money spent can be earned back. We must learn to see things. There are two sides to this. Double Eleven allows you to spend money, but it also allows you to find opportunities to make money. The author will now reveal some business opportunities from Double Eleven for textile bosses.
According to statistics, the best-selling women’s clothing stores on Double Eleven are UNIQLO, ONLY and VERO MODA, and the men’s clothing stores are GXG, PEACEBIRD and UNIQLO. By comparison, the author found that the better-selling clothing in these stores mainly include lambswool jackets, down jackets and corduroy jackets. The following is a brief description of these clothing and their fabrics.
1. Lambskin fabric
Sheep’s cashmere is different from lamb’s wool. It is artificial velvet. It is much cheaper than lamb’s wool, but its warmth retention is not bad at all, so it is widely used in the clothing industry. And lambswool has become a member of the fashionable army in the clothing industry this year.
Sheep’s wool is a hot trend in autumn and winter this year. When it comes to lamb’s wool, everyone’s first reaction must be that it looks furry and is especially suitable for winter, and it is not only It is warm and comes in various forms. Lambskin can be made into different types of winter clothing such as coats, sports cardigans, sweatshirts, etc., which can meet the needs of different groups of people. When it comes to high-end clothing in winter, cashmere coats are not the only ones. As one of this year’s high-end elements, cashmere coats make people more aura and look full of high-end. No wonder they are loved by so many people.
(Picture from UNIQLO Taobao flagship store)
2. Down jacket fabric
No matter what winter it is, if you want a warm jacket, then a down jacket is always something people can’t escape during the purchase process. A down jacket has three major structures: lining fabric, anti-flannel fabric, and top fabric. Among them, the types of top fabric are the most abundant. According to the specific fabric types, they are nylon, pongee, peach skin, cotton-like memory fabric, and nylon. Polyester taffeta, etc. can be used to make down jackets, and they can be divided into two categories: soft and hard according to the feel. Among them, nylon is the most typical down jacket fabric and one of the hard down jacket fabrics. It has a crisp and stiff garment shape. Peach skin fabric is a soft down jacket fabric. Down jackets made of peach skin have been popular among many buyers in recent years due to their soft and waxy texture.
3. Corduroy fabric
Corduroy is a kind of fabric made of pure cotton, polyester-cotton, acrylic and other raw materials. This kind of fabric gives people an intuitive visual experience of clear lines, and the three-dimensional effect of clothing made from it is good. In addition, corduroy is easy to dye during production, has a soft and comfortable wearing experience, and has a thick texture and good warmth retention. Corduroy can be used to make men’s work jackets, shirts and other winter clothing, giving it an elegant and retro feel when worn, and is loved by buyers of all ages. In addition, corduroy can also be made into hats, shoes, etc., all of which are perfect items to match. Warm corduroy is really suitable for wearing in winter.
(Picture from GXG Taobao official flagship store)
Of course, in addition to the above-mentioned types of products, there are many hot topics in “Double Eleven” Selling clothing, such as cashmere coats, knitted bottoming shirts, thermal underwear, etc., as long as…By careful observation, you can grasp the needs of the public.
Only when there is demand can there be consumption, and only by understanding the needs of the public can we follow the trend of the times. This year marks the 10th anniversary of Taobao’s “Double Eleven”, which has achieved brilliant results with a turnover of more than 213.5 billion yuan. Taobao founded by Jack Ma is getting better and better, precisely because it has complied with the development of the times and the public According to the needs of consumers, we textile people should do the same. Starting from consumers may be able to find the right path more quickly. Making products that everyone loves is definitely a surefire way to develop ourselves quickly.
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